ABC Of Copywriting. Power Copywriting.: How To Write Ads That Make You Rich. by Campion Buzz

Author:Campion, Buzz [Campion, Buzz]
Language: eng
Format: epub
Publisher: Unknown
Published: 2015-11-29T16:00:00+00:00

Your headline should create a sense of urgency. It should be as specific as possible (i.e. say £1,007,274.00 instead of “a million pounds”).

The headline appearance is also very important. Make sure the type used is bold and large, and different from the type used in the copy. Generally, longer headlines tend to out pull shorter ones, even when targeting more “conservative” prospects.

It should go without saying that when you use other successful headlines, you adapt them to your own product or service. Never copy a headline or any other written copyrighted piece of work.

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